[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ermon.cz\/jak-zvysit-navstevnost-webovych-stranek\/#Article","mainEntityOfPage":"https:\/\/www.ermon.cz\/jak-zvysit-navstevnost-webovych-stranek\/","headline":"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek?","name":"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek?","description":"Podnik\u00e1n\u00ed je bezesporu velk\u00fd krok do nezn\u00e1ma, ale m\u016f\u017ee v\u00e1m p\u0159in\u00e9st \u0159adu zaj\u00edmav\u00fdch benefit\u016f. Mnoho za\u010d\u00ednaj\u00edc\u00edch firem se ov\u0161em pot\u00fdk\u00e1…","datePublished":"2021-09-06","dateModified":"2021-09-06","author":{"@type":"Person","@id":"https:\/\/www.ermon.cz\/author\/#Person","name":"","url":"https:\/\/www.ermon.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/df9d3e7f7fe4622e291ec02ac46f5f76755ddc91019a65e783baee3892394402?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df9d3e7f7fe4622e291ec02ac46f5f76755ddc91019a65e783baee3892394402?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ermon.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ermon.cz\/wp-content\/uploads\/Ppc%20reklama_LYKSE1.jpg","url":"https:\/\/www.ermon.cz\/wp-content\/uploads\/Ppc%20reklama_LYKSE1.jpg","height":0,"width":0},"url":"https:\/\/www.ermon.cz\/jak-zvysit-navstevnost-webovych-stranek\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":401,"articleBody":"   Podnik\u00e1n\u00ed je bezesporu velk\u00fd krok do nezn\u00e1ma, ale m\u016f\u017ee v\u00e1m p\u0159in\u00e9st \u0159adu zaj\u00edmav\u00fdch benefit\u016f. Mnoho za\u010d\u00ednaj\u00edc\u00edch firem se ov\u0161em pot\u00fdk\u00e1 s nedostate\u010dn\u00fdm p\u0159\u00edlivem nov\u00fdch z\u00e1kazn\u00edk\u016f, je mo\u017en\u00e9 tento stav ovlivnit pouze s minim\u00e1ln\u00edm finan\u010dn\u00edm rozpo\u010dtem na reklamu? Ano, mo\u017en\u00e9 to je. Poj\u010fme si spole\u010dn\u011b p\u0159edstavit hned n\u011bkolik tip\u016f, kter\u00e9 p\u0159ijdou vhod nejenom za\u010d\u00ednaj\u00edc\u00edm podnikatel\u016fm.  Kampa\u0148 ppc \u2013 co je to? Ppc reklama https:\/\/www.ppcprofits.cz\/ppc-reklama-jak-na je druh inzerce, kdy inzerent neplat\u00ed za samotn\u00e9 um\u00edst\u011bn\u00ed reklamy na web, ale a\u017e za jednotliv\u00e9 prokliky na odkazovanou str\u00e1nku. PPC je vlastn\u011b zkratka z anglick\u00e9ho slovn\u00edho spojen\u00ed \u201epay per click\u201c. Tento druh reklamy m\u00e1 \u0159adu nesporn\u00fdch v\u00fdhod a doporu\u010duje se pr\u00e1v\u011b za\u010d\u00ednaj\u00edc\u00edm firm\u00e1m s omezen\u00fdm rozpo\u010dtem a s minimem zku\u0161enost\u00ed s reklamn\u00edm obsahem. Za pomoci ppc reklamy je mo\u017en\u00e9 velmi dob\u0159e zac\u00edlit na konkr\u00e9tn\u00ed skupinu u\u017eivatel\u016f. Inzerent si s\u00e1m ur\u010duje v\u00fd\u0161i sumy, kterou je ochoten zaplatit za svou propagaci. Nav\u00edc se jedn\u00e1 o velmi flexibiln\u00ed reklamu, jej\u00ed\u017e v\u00fdsledky jsou dolo\u017eiteln\u00e9 ji\u017e do n\u011bkolika minut od spu\u0161t\u011bn\u00ed. V\u00fdsledky jsou tak velmi dob\u0159e m\u011b\u0159iteln\u00e9.  Soci\u00e1ln\u00ed s\u00edt\u011b Dne\u0161n\u00ed doba s sebou p\u0159in\u00e1\u0161\u00ed neomezen\u00e9 mo\u017enosti, kter\u00e9 by se n\u00e1m je\u0161t\u011b p\u0159ed n\u011bkolika lety zd\u00e1ly nemysliteln\u00e9. Soci\u00e1ln\u00ed s\u00edt\u011b n\u00e1s mohou propojit s lidmi na cel\u00e9m sv\u011bt\u011b a my v re\u00e1ln\u00e9m okam\u017eiku m\u016f\u017eeme sledovat, co moment\u00e1ln\u011b d\u011blaj\u00ed. Soci\u00e1ln\u00ed s\u00edt\u011b se staly na\u0161\u00ed ka\u017edodenn\u00ed sou\u010d\u00e1st\u00ed a na tuto skute\u010dnost vs\u00e1z\u00ed \u0159ada mal\u00fdch i velk\u00fdch firem. Televizn\u00ed reklama se pomalu st\u00e1v\u00e1 bezv\u00fdznamn\u00fdm a p\u0159edra\u017een\u00fdm reklamn\u00edm prostorem. Reklama se tak pomalu ale jist\u011b p\u0159esouv\u00e1 pr\u00e1v\u011b na soci\u00e1ln\u00ed s\u00edt\u011b. Tato platforma m\u00e1 tu v\u00fdhodu, \u017ee je zde mo\u017en\u00e9 zac\u00edlit na konkr\u00e9tn\u00ed skupinu z\u00e1kazn\u00edk\u016f a klient\u016f. Nav\u00edc jsou n\u00e1klady na reklamu v tomto p\u0159\u00edpad\u011b asi t\u0159etinov\u00e9 a takov\u00e1 skute\u010dnost ji\u017e ur\u010dit\u011b stoj\u00ed za pozornost.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek?","item":"https:\/\/www.ermon.cz\/jak-zvysit-navstevnost-webovych-stranek\/#breadcrumbitem"}]}]